👋 Hello everyone,
Here are a couple of resources you might have missed:
📚 Book Summary:
This week's book is "Co-Create" by David Nour.
This book highlights the importance of understanding your customers and creatively involving them in the development of your offerings. A notable example is how Hilton Hotels engaged with college students on campus, guiding them through a customer journey that ultimately led to their recruitment.
One of my favorite take aways from the book is this:
"Transformation of an organization does not require a battalion, particularly for mature companies in mature industries. You can not—and don't want to —turn an oil tanker on a dime. You need a Seal team six to get in, get the job done, and get out. A Seal team six-start small, proves the model, creates the success and then finds ways to scale that success, making it wide and deep across and throughout the organization. Then you can start to build momentum that leads to the next stage of this transformation."
✅ Actionable advice:
Also from the book: Think transformation, not incrementalism. Doing things better is incrementalism. Real transformation is about doing things differently. Regardless of whether you lead a big or small team, your number one priority as a leader is to define a stretch goal. Here is a simple litmus test: How would you like your organization to look, feel, or behave differently in eighteen or thirty-six months?
🧠 5 things I'm thinking about (October 18, 2024)
1.Pilot update on Technical Expansion Process
2.Autodesk University Keynote Bingo
3.Customer facing newsletter
4.Presenting QBR Q3 to Leadership
5.Learning to appreciate the small things
Reading "No Rules Rules" by Reed Hastings & Erin Meyer.
Have a great week!
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